Jackson Hole Tourism Forecast
info@jacksonholechamber.com | (307) 733-3316
 
 
Jackson Hole Tourism Forecast

Forecasting for Business Success / Measuring Performance













Current Reports


LEARN MORE | Do you work with a hotel or small business in Jackson Hole? Would you like to learn how to apply these reports to improve your business? Attend the "Pulse of Business" luncheon set for Tuesday, April 29 from 12:00-2:00pm at the Ranch Inn. Click here for more details about the program.

EXCERPT FROM EXECUTIVE SUMMARY | Looking Forward: The season is all but completed, with over 100 percent of last year’s seasonal total nights and revenues already surpassed this year in the western region; what visitation remains will be icing on the cake in the Rockies and a badly needed additional bump in revenue in the Far West, though not consolation for a tough season in the Sierras. And with that we start to turn our attention to the summer season, running from May – October and already showing strong year-over-year gains across all regions.

Archived Reports

January 14, 2014 - 45 Day Retail Report

About the Jackson Hole Chamber of Commerce & DestiMetrics

The Jackson Hole Chamber of Commerce is pleased to work with DestiMetrics, the premier provider of lodging performance benchmarking tools to mountain resorts throughout the western United States. DestiMetrics provides numbers on a 45-day forward looking basis that identifies occupancy strengths and opportunities which enable lodging properties and destination marketers to more efficiently manage rates and target promotions. The reports are published monthly throughout the year and twice each month during the winter ski season. 

Chamber President/CEO Jeff Golightly commented, "DestiMetrics will provide a practical benefit to our Chamber members and to the entire community of Jackson Hole. The information will be an invaluable tool for local government, businesses, and nonprofit organizations to assist with strategic programming, staffing, purchasing, event planning, and more." 

The Chamber would like to recognize community partners who helped to make this tool available: Jackson Hole Central Reservations, and Jackson Hole Mountain Resort, Jackson Hole Travel & Tourism Joint Powers Board, and JH AIR.

For information about the DestiMetrics Jackson Hole report, please contact the Chamber at 307.733.3316 or info@jacksonholechamber.com


An Eye on the Economy

The Jackson Hole Economic Dashboard is compiled by the Jackson Hole Chamber of Commerce each month so that our Members can be aware of the numbers that effect business in Jackson Hole.

A Note from Jackson Hole Chamber of Commerce President/CEO Jeff Golightly

April 11, 2014

Dear Chamber Members,

As we continually work to strengthen the Jackson Hole Economic Dashboard we've added DestiMetrics data that shows occupancy and ADR for last month, the prior six months and the next six months. This information is collected and shareable from DestiMetrics through a partnership with Jackson Hole Air, Jackson Hole Central Reservations, the Jackson Hole Mountain Resort, and the Jackson Hole Travel and Tourism Board (your lodging tax dollars at work).

Next month we're excited to roll out new information that gives a much deeper understanding of lodging tax collections. Historically, we have always gotten information based on the date that the checks were received by the state, but not necessarily reflecting the month in which taxes were assessed. We have gotten that information from the state and will be rolling it out in the coming months.

We want to hear from you! Please let us know what information you would like to see in this document and how we may better be able to meet your needs as it relates to tracking important indicators that will help you and your business.

Thank you,

Jeff Golightly

Jackson Hole Economic Dashboard - April 11, 2014

  • Sales & Use Tax Income for Teton County for February 2014 was up by 29% as compared to 2013 and up 8% as compared to February 2012. Sales & Use Tax Income for Teton County for January through February 2014 was up by 7% and up 9% as compared to the same time periods in 2013 and 2012, respectively. (Note: these figures come from the following Wyoming Department of Revenue webpage: http://revenue.wyo.gov/tax-distribution-reports/aggregate-distribution-by-month-year-1
  • Unemployment rate for February 2014 was down by 1% as compared to February 2013 and down 3% as compared to February 2012.
  • Visitor Inquiries were up by 9% for March 2014 as compared to March 2013 and up 13% as compared to March 2012. Visitor Inquiries for January through March 2014 were up by 1% and up 9% as compared to the same time periods in 2013 and 2012, respectively.
  • Visitation at Grand Teton National Park is not available at this time.
  • Visitation at Yellowstone National Park was up by .89% for March 2014 as compared to March 2013 and down 7% as compared to March 2012. YNP visitation for January through March 2014 was down by .77% and up 1% as compared to the same time periods in 2013 and 2012, respectively.
  • Visitation at the Jackson Hole & Greater Yellowstone Visitor Center (JH & GY VC) for March 2014 was up by 12% as compared to March 2013 and up 100% as compared to March 2012. JH & GY VC visitation for January through March 2014 was up by 5% and up 16% as compared to the same time periods in 2013 and 2012, respectively.
  • Jackson Hole Airport Enplanements for March 2014 were up by 17% as compared to March 2013 and up 27% as compared to March 2012. Enplanements for January through March 2014 were up by 13% and up 29% as compared to the same time periods in 2013 and 2012, respectively.
  • DestiMetrics Occupancy for March 2014 was up by 12% as compared to March 2013.
  • DestiMetrics ADR for March 2014 down by 11% as compared to March 2013.
  • Historical 6 Month Actual Performance: Occupancy was up by 8% as compared to March 2013.
  • Historical 6 Month Actual Performance: ADR was up by 14% as compared to March 2013.
  • Future 6 Month On the Books Performance: Occupancy is down by 4% as compared to March 2013.
  • Future 6 Month On The Books Performance: ADR is up by 7% as compared to March 2013.
  • Business Licenses Issued for March 2014 were down by 12% as compared to March 2013 and down 32% as compared to March 2012. Business Licenses Issued for January through March 2014 were down by 2% and up 4% as compared to the same time periods in 2013 and 2012, respectively.
  • Real Estate sales were up by 25% (# of sales) and up 2% ($ volume) for the 4th quarter of 2013 as compared to the 4th quarter of 2012, and up by 108% (# of sales) and up 129% ($ volume) as compared to the 4th quarter of 2011.
  • Construction permits for March 2014 were down by 13% as compared to March 2013 and down 7% as compared to March 2012. Construction permits for January through March 2014 were up by 18% and up 67% as compared to 2013 and 2012, respectively.
  • Residential construction total value for March 2014 was down by 32% as compared to March 2013 and up 31% as compared to March 2012. Residential construction for January through March 2014 was up by 16% and up 76% as compared to the same time periods in 2013 and 2012, respectively.
  • Commercial construction total value for March 2014 was down by 50% as compared to March 2013 and was down 53% as compared to March 2012. Commercial construction for January through March 2014 was down by 94% and down 50% as compared to the same time periods in 2013 and 2012, respectively.

Other Helpful Resources

Lodging Barometer Note

DestiMetrics reports will replace the Jackson Hole Lodging Barometer formerly administered by the Chamber. For more information, please contact Casey Stout, Executive Assistant, casey@jacksonholechamber.com or 307.201.2303.

Top Employers in Jackson Hole 

WINTER 

  1. Jackson Hole Mountain Resort
  2. St John's Medical Center
  3. Teton County School District
  4. Grand Targhee Resort
  5. Four Seasons Resort Jackson Hole
  6. Teton County Government
  7. Terra Resort Group
  8. Snow King Resort
  9. Xanterra Parks and Resorts/ Yellowstone
  10. Town of Jackson

SUMMER

  1. Xanterra Parks and Resorts/ Yellowstone
  2. Grand Teton Lodging Company
  3. St John's Medical Center
  4. Jackson Hole Mountain Resort
  5. Grand Teton National Park
  6. Four Seasons Resort Jackson Hole
  7. Teton County Government
  8. Terra Resort Group
  9. Snow King Resort
  10. Grand Targhee

YEAR ROUND

  1. St John's Medical Center
  2. Jackson Hole Mountain Resort
  3. Four Seasons Resort Jackson Hole
  4. Teton County Government
  5. Terra Resort Group
  6. Grand Targhee Resort
  7. Snow King Resort
  8. Xanterra Parks and Resorts/ Yellowstone
  9. Grand Teton National Park
  10. Town of Jackson
Tourism News February 12, 2014: Visitors Coming to "Roam Free" in Wyoming Surges to Record Highs in 2013

Wyoming's tourism economy continues to grow. A preliminary assessment of Wyoming's travel and tourism impact shows a 4.6% growth in visitors to the state in 2013. Visitors to Wyoming increased from 8.67 million people in 2012 to 9.07 million people in 2013. This follows strong growth in the past three years, with total visitor volume increasing over 20% since 2009, which is twice that of the national average. 00 The reports prepared for the Wyoming Office of Tourism by Dean Runyan & Associates and Strategic Marketing and Research Inc. indicate that the local and state tax revenues generated from travel rose 11.4% in 2013, reaching $143 million compared to $128 million in 2012. 

"We strongly support tourism and the growth in this industry shows Wyoming is taking the right approach. It is heartening to know so many people around the country and the world want to visit our state and enjoy its wonders. I look forward to a successful 2014," Governor Matt Mead said.

The Wyoming Office of Tourism's Executive Director Diane Shober says that the 2013 numbers are a positive sign for our state. "With the economy improving, people are starting to travel again and our research is showing that more people are making Wyoming their destination of choice. Our indications also show that our strategic marketing efforts continue to produce positive results," Shober said. Even with the overall per trip expenditures slightly down from last year, the increase in visitor volume has resulted in a 3% increase in total spending. According to the report, travel spending in the state surpassed the previous record of $3.1 billion in 2012, by climbing to nearly $3.2 billion in 2013. "The increases in spending are modest, but continue to trend in the right direction," said Shober. 

The Wyoming Office of Tourism will continue to reach into major markets such as Chicago, Portland, Minneapolis, Kansas City, Denver and Salt Lake City this year through a series of print, TV, out of home, and digital media ads. "We have long deployed a strategy that includes traditional advertising and public relations. The addition of social media and a comprehensive digital strategy in recent years continues to yield impressive results. We are confident that 2014 will be another record year for visitation and generated revenue," Shober added. The hospitality and tourism industry accounts for nearly 31,000 full and part time jobs in Wyoming.  In 2013, 240 jobs were created by the industry and returned overall job numbers close to pre-recession levels.  The leisure and hospitality industry now provides 12% of all jobs in Wyoming. "Job creation is vital to Wyoming's economy so any jobs that can be added are greatly beneficial," Shober said. 

For more information, please contact Chris Mickey, Wyoming Office of Tourism Media and PR Manager, 307.777.2831 or chris.mickey@wyo.gov