Jackson Hole Tourism Forecast
info@jacksonholechamber.com | (307) 733-3316
 
 
Jackson Hole Tourism Forecast

Forecasting for Business Success / Measuring Performance













Current Reports


EXCERPT FROM EXECUTIVE SUMMARY | Looking Forward: Shoulder season is upon us, though in many destinations special events will continue to drive gains during this season of opportunity. Economically, we expect both financial and consumer markets to gain strength, driven in large part by growing job creation, though there is ongoing concern that the jobs being created are not providing income that matches increases in the cost of living. Based on the aggregate of DestiMetrics industry-wide data, on-the-books aggregate occupancy for all destinations for the upcoming six months (September – February) is up 5.4 percent, while rate is also up 9.0 percent from the same period last year. Locally, Jackson Hole on-the-books Occupancy for September 2014 is down -4.8 percent compared to 2013, accompanied by a moderate increase in rate of 7.6 percent. Occupancy on-the-books for the upcoming six months (September - February) is down - 7.4 percent compared to the same period last year, with an increase in rate of 16.0 percent. Jackson Hole bookings taken in August for arrival August - January was down -8.8 percent compared to the same period last year with increases in three of the six months within scope.

How to Read the DestiMetrics Lodging Barometer / 45-Day Retail Report

The DestiMetrics reports provide a wealth of data in one document. Need help understanding how the graphs can predict occupancy? Download the following pdf handout: How To Read the DestiMetrics 45-Day Retail Report.

Archived Reports

January 14, 2014 - Lodging Barometer / 45 Day Retail Report

About the Jackson Hole Chamber of Commerce & DestiMetrics

The Jackson Hole Chamber of Commerce is pleased to work with DestiMetrics, the premier provider of lodging performance benchmarking tools to mountain resorts throughout the western United States. DestiMetrics provides numbers on a 45-day forward looking basis that identifies occupancy strengths and opportunities which enable lodging properties and destination marketers to more efficiently manage rates and target promotions. The reports are published monthly throughout the year and twice each month during the winter ski season. 

Chamber President/CEO Jeff Golightly commented, "DestiMetrics will provide a practical benefit to our Chamber members and to the entire community of Jackson Hole. The information will be an invaluable tool for local government, businesses, and nonprofit organizations to assist with strategic programming, staffing, purchasing, event planning, and more." 

The Chamber would like to recognize community partners who helped to make this tool available: Jackson Hole Central Reservations, and Jackson Hole Mountain Resort, Jackson Hole Travel & Tourism Joint Powers Board, and JH AIR.

For information about the DestiMetrics Jackson Hole report, please contact the Chamber at 307.733.3316 or info@jacksonholechamber.com


An Eye on the Economy

The Jackson Hole Economic Dashboard is compiled by the Jackson Hole Chamber of Commerce each month so that our Members can be aware of the numbers that effect business in Jackson Hole.

Jackson Hole Economic Dashboard | September 12, 2014

  • Teton County Lodging Tax for June 2014 was up by 12% as compared to 2013 and up 19% as compared to 2012. Teton County Lodging Tax for August through June 2014 was up by 10% as compared to 2013 and up 19% as compared to 2012.
  • Sales & Use Tax Income for Teton County for July 2014 was up by 8% as compared to 2013 and down 4% as compared to July 2012. Reference.
  • Unemployment rate for July 2014 was down by 0.20% as compared to July 2013 and down .90% as compared to July 2012.
  • Visitor Inquiries were up by 2% for August 2014 as compared to August 2013 and down 6% as compared to August 2012. Visitor Inquiries for January through August 2014 were up by 4% and up 7% as compared to the same time periods in 2013 and 2012, respectively.
  • Visitation at Grand Teton National Park (GTNP) was up by .83% for August 2014 as compared to August 2013 and up 5% as compared to August 2012. GTNP visitation for January through August 2014 was up by 3% and up 7% as compared to the same time periods in 2013 and 2012, respectively.
  • Visitation at Yellowstone National Park (YNP) was up by 7% for August 2014 as compared to August 2013 and down 1% as compared to August 2012. YNP visitation for January through August 2014 was up by 6% and up .24% as compared to the same time periods in 2013 and 2012, respectively.
  • Visitation at the Jackson Hole & Greater Yellowstone Visitor Center (JH & GY VC) for August 2014 was down by 5% as compared to August 2013 and down 14% as compared to August 2012. JH & GY VC visitation for January through August 2014 was down by 5% compared to the same time periods in 2013 and 2012, respectively.
  • Jackson Hole Airport Enplanements for August 2014 were down by 10% as compared to August 2013 and up 5% as compared to August 2012. Jackson Hole Airport Enplanements for January through August 2014 were up by 3% and up 15% as compared to the same time periods in 2013 and 2012, respectively. for August 2014 were down by 10% as compared to August 2013 and up 5% as compared to August 2012. Jackson Hole Airport Enplanements for January through August 2014 were up by 3% and up 15% as compared to the same time periods in 2013 and 2012, respectively.
  • DestiMetrics Occupancy is unavailable at this time.
  • DestiMetrics ADR is unavailable at this time.
  • Business Licenses Issued for August 2014 were down by 47% as compared to August 2013 and down 25% for August 2012. Business Licenses Issued for January through August 2014 were down by 19% and down 5% as compared to the same time periods in 2013 and 2012, respectively.
  • Real Estate sales were down by 16% (# of sales) and down 15% ($ volume) for the 2nd quarter of 2014 as compared to the 2nd quarter of 2013, and up by 14% (# of sales) and down 3% ($ volume) as compared to the 2nd quarter of 2012.
  • Construction permits for August 2014 were down by 38% as compared to August 2013 and down 17% as compared to August 2012. Construction permits for January through August 2014 were down by 2% and up 34% as compared to 2013 and 2012, respectively.
  • Residential construction total value for August 2014 was down by 63% as compared to August 2013 and down 61% as compared to August 2012. Residential construction for January through August 2014 was down by 25% and up 25% as compared to the same time periods in 2013 and 2012, respectively.
  • Commercial construction total value for August 2014 was down by 82% as compared to August 2013 and was $295,000 as compared to $0 in August 2012. Commercial construction for January through August 2014 was down by 63% and up 1% as compared to the same time periods in 2013 and 2012, respectively.




Lodging Tax Revenue Report Update | May 8, 2014

The Jackson Hole Chamber of Commerce is transitioning the way that we report lodging tax revenues in order to provide more relevant tools for our members. Please download the following letter from President/CEO Jeff Golightly for more information. Click here. [pdf]



Visitors Coming to "Roam Free" in Wyoming | February 12, 2014

Wyoming's tourism economy continues to grow. A preliminary assessment of Wyoming's travel and tourism impact shows a 4.6% growth in visitors to the state in 2013. Visitors to Wyoming increased from 8.67 million people in 2012 to 9.07 million people in 2013. This follows strong growth in the past three years, with total visitor volume increasing over 20% since 2009, which is twice that of the national average. Click here for more information from www.wyomingofficeoftourism.gov.


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