Jackson Hole Tourism Forecast
info@jacksonholechamber.com | (307) 733-3316
Jackson Hole Tourism Forecast

Forecasting for Business Success / Measuring Performance

Current DestiMetrics Reports

EXCERPT FROM THE DECEMBER 31 EXECUTIVE SUMMARY | MARKET OVERVIEW: The U.S. domestic economy came into its own in December, even as other global economies were showing signs of weakness. On Wall Street, markets were volatile through the middle of the month – adding and losing up to 1,000 points in a 2 week period –yet finished the month where they started, near record territory. Based on an aggregate data from all DestiMetrics destinations, occupancy for December is up 9.2 percent versus the same time last year, while rate is up 4.8 percent for the month. Bookings taken in December for arrival in December was down 3.2 percent (not shown). Locally, Jackson Hole occupancy was up 19.7 percent in December versus 2013, accompanied by a slight decrease in rate of -0.1 percent. Jackson Hole occupancy for the past six months (July - December) increased 3.5 percent compared to the same period in 2013, while rate also increased 3.2 percent. Bookings taken in December for arrival in December were up a dramatic 62.9 percent compared to December 2013.

Archived Reports

December 31, 2013 - Executive Summary  

How to Read the DestiMetrics Lodging Barometer / 45-Day Retail Report

The DestiMetrics reports provide a wealth of data in one document. Need help understanding how the graphs can predict occupancy? Download the following pdf handout: How To Read the DestiMetrics 45-Day Retail Report.

About the Jackson Hole Chamber of Commerce and DestiMetrics

The Jackson Hole Chamber of Commerce is pleased to work with DestiMetrics, the premier provider of lodging performance benchmarking tools to mountain resorts throughout the western United States. DestiMetrics provides numbers on a 45-day forward looking basis that identifies occupancy strengths and opportunities which enable lodging properties and destination marketers to more efficiently manage rates and target promotions. The reports are published monthly throughout the year and twice each month during the winter ski season (beginning November 15, 2014 and concluding April 15, 2015).

Chamber President/CEO Jeff Golightly commented, "DestiMetrics will provide a practical benefit to our Chamber members and to the entire community of Jackson Hole. The information will be an invaluable tool for local government, businesses, and nonprofit organizations to assist with strategic programming, staffing, purchasing, event planning, and more." 

The Chamber would like to recognize community partners who helped to make this tool available: Jackson Hole Central Reservations, and Jackson Hole Mountain Resort, Jackson Hole Travel & Tourism Joint Powers Board, and JH AIR.

For information about the DestiMetrics Jackson Hole report, please contact the Chamber at 307.733.3316 or info@jacksonholechamber.com

An Eye on the Economy

The Jackson Hole Economic Dashboard is compiled by the Jackson Hole Chamber of Commerce each month so that our Members can be aware of the numbers that effect business in Jackson Hole.

Jackson Hole Economic Dashboard

View this month's Economic Dashboard January 19, 2015 [pdf]

Lodging Tax Revenue Report Update | May 8, 2014

The Jackson Hole Chamber of Commerce is transitioning the way that we report lodging tax revenues in order to provide more relevant tools for our members. Please download the following letter from President/CEO Jeff Golightly for more information. Click here. [pdf]

Visitors Coming to "Roam Free" in Wyoming | February 12, 2014

Wyoming's tourism economy continues to grow. A preliminary assessment of Wyoming's travel and tourism impact shows a 4.6% growth in visitors to the state in 2013. Visitors to Wyoming increased from 8.67 million people in 2012 to 9.07 million people in 2013. This follows strong growth in the past three years, with total visitor volume increasing over 20% since 2009, which is twice that of the national average. Click here for more information from www.wyomingofficeoftourism.gov.

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