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The Explorer Magazine
The Jackson Hole Chamber of Commerce publishes the popular “Explorer Magazine” each spring. The face of the Chamber provides thousands of visitors and local residents with information and resources related to local businesses, nonprofits, and events. More than 55,000 copies are distributed annually across the state and around the world. The “Explorer” is also made available electronically. For more information, please contact the Chamber!
The internet has changed the way people plan their vacations. Based on recent research, statistics indicate that 90% of the Chamber's web traffic comes from visitors, which is why this new web portal has been developed. It provides the visitor with technology to reach businesses and services in just a few clicks. "You have 8 seconds to reach someone's attention and get them to buy your product," said Toby Byrum, a well-known web consultant.
The site compliments the Jackson Hole Explorer Magazine, a printed visitors guide to the area. The type of marketing provided by the site has often been coined, "Real Time Marketing." For instance, Chamber members are available 24 hours a day, 7 days a week, 365 days a year through this type of technology. It also proves beneficial to the businesses listed on the site. It provides a means to reach the thousands of people visiting the site each day.
Now that consumers can reach a specific business faster and more efficiently, the business community can take advantage by purchasing advertising on the website. The technology allows businesses to purchase only what they need in terms of exposure. For many businesses, this is a targeted and efficient approach. We are providing two incredibly valuable resources for advertising. The Jackson Hole Explorer Magazine and Jackson Hole Explorer online compliment each other and add value to the advertising dollar.
If you are interested in learning more about advertising opportunities in the Jackson Hole Explorer Magazine and the Jackson Hole Explorer online, please contact the Chamber at 307.733.3316.