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Jackson Hole Chamber of Commerce

Event Recap: Winter Preview BOB

Missed the November Business Over Breakfast? Get brought up to speed on the plans of each local resort and the Travel and Tourism Board's winter marketing campaign below!

With increased skier visitation, multi-resort pass products, new campaigns, development plans and business forecasting data to share, November is a time to talk winter! What do each of our local ski resorts have on the docket for their seasons? And what is the JH Travel and Tourism Board's plan to market this snow-filled time of year? On Thursday, November 7, leaders from Jackson Hole Mountain Resort, Snow King Mountain Resort, Grand Targee Resort, and Jackson's Travel and Tourism Board gathered at The Wort Hotel for breakfast and a look at the next 6 months of the tourism industry and related business in Jackson Hole. If you missed the conversation, here's a quick snap shot.

Jackson Hole Mountain Resort

  • Golden Ticket Program: November 28 - December 20, pass holders from any other resort recieve 50% off their lift ticket at JHMR.
  • The new JH Insider App: launching opening day, the app will provide an entirely new and immersive expereince.
  • Multi-Resort Passes Remain a Profitable Ski Industry Trend: JHMR will continue to capitalize through The Mountain Collective and The Ikon Pass
  • Marketing Jackson as "the most accessible destination resort in the Rockies": They've created a video and a web page dedicated to showing soon-to-be visitors how easy it is to get to Jackson and ski JHMR, from anywhere in the world.
  • 100% Renewable Electricity: As of September, Jackson Hole Mountain Resort operates on wind, leading the industry in sustainable efforts.
  • Events: JHMR has become known for their renowned events, and this year, they plan to draw crowds with an event scheudle that includes JH Public Art's Glow Nights Launch and the ever popular Rendezvous Festival.
  • Parking: Some parking lot prices may increase slightly, but Stilson remains free and the Ranch lot stays free for carpoolers with three passengers or more.

Snow King Mountain Resort

  • "Get back to the King" marketing plan: Snow King Mountain Resort is seeing a trend with locals and visitors wanting to get back to this local ski hill. They're encouraging the crowds with a trial day and a free Big King pass to season ticket holders.
  • Uphill accessability: Last year, guests traveled thousands of vertical feet uphill on Snow King Mountain. This year, they'll continue to promote uphill access with $15 day passes or $75 season passes.
  • Phase II Master Plan: Read, and watch, their plans on their website - Snow King: The Next 80 Years
  • Multi-Resort Pass for the Smaller Resots: They too are seeing a multi-resort pass trend, and have jumped on with practically all the smaller resorts in the area for passholders to recieve free or discounted tickets at these locations.
  • Events: Here are the events that will be attracting locals and visitors this winter. 

Grand Targhee Resort

  • More than skiing and boarding: Grand Targhee Resort has built a reputation on activities on and off the snow. This year, they'll continue to feature tubing, cross-country skiing, and a vibrant village expereince. Plus, they're always continuing to grow their summer business with a bike park that has been ranked among the best in the nation.
  • Thier multi-resort pass: Check out the benefits that Targhee season pass holders have access to here.
  • Events: Targhee has grown to become a hub for social events, often attracting guests for celebrations and music. See what they have on the books for winter 2020.

Jackson's Travel and Tourism Board:

  • Wild, Wild Women: The Travel and Tourism Board recently released their newest marketing video, inspired by powerful women in the area. Check it out! 
  • Stay Wild Campaign Continues: This campaign has seen tremendous success, and the TTB expects that success to continue as the campaign continues to grow and evolve. See all their doing, and the results, here
  • Tag Responsibly: This social media geotag has recieved the highest advertising awards and more publicity than the TTB ever thought possible. Use "Tag Responsibly, Keep Jackson Hole Wild" to promote sustainable tourism. 
  • Virtual Expereinces: The Travel and Tourism Board has invested in virtual reality goggles, and Kent Elliott of The Jackson Hole Chamber travels around the world with them to bring the Jackson experience international. Wearers can choose to ski, hike, or visit Grand Teton National Park with the glasses on. 
  • Penetrating the Right Markets: The TTB has targeted and marketed to important ski industry markets including Texas and Chicago. In Chicago, they're installing benches that are Jackson branded ski lifts, and guests can take pictures sitting on the list and use Instagram filters to make it appear as though their actually riding a lift in Jackson, WY.