Jackson Hole Tourism Forecast
Forecasting for Business Success / Measuring Performance
Current DestiMetrics/Inntopia Reports
Retail Report Notes from President/CEO Anna Olson: The bimonthly occupancy report from Destimetrics indicates that August stayed strong to the end, with an overall lodging occupancy variance YOY up 1.3% and an average occupancy of close to 90%. The forecast for September is roughly flat YOY at 80% lodging occupancy. ADR and REvPAr are up both months. October also looks strong.
A Preface From President/CEO Anna Olson: Here is the lodging data for August, historic and on the books forecast. August ended up slightly ahead, but as those in lodging know when you hit the low 90% occupancy there is very little you can do other than adjust rate. We are at these high levels of occupancy and hence one of the reasons for the increase in rate. For those of you who follow the economic dashboard, Sales and Use Tax was down in August because it is not apples to apples, in collection. This year was 5% vs last year 6%.
Market Overview Excerpt from DestiMetrics: Locally, Jackson Hole occupancy was up 1.3 percent in August versus 2016, accompanied with an increase in rate of 18.6 percent. Jackson Hole occupancy for the past six months (March -August) decreased -3.5 percent compared to the same period last year, while there was an increase in rate of 13.8 percent. Bookings taken in August for arrival in August were up 15.3 percent compared to August 2016 (not shown).
Looking Forward Excerpt from DestiMetrics: Locally, Jackson Hole on-the-books Occupancy for September 2017 is slightly down -1.3 percent compared to 2016, while there was an increase in rate of 6.9 percent. Occupancy on-the-books for the upcoming six months (September -February) is slightly down -0.7 percent compared to the same period last year, accompanied with an increase in rate of 9.7 percent. Jackson Hole bookings taken in August for arrival August –January are down -18.0 percent compared to the same period last year with increases in two of the six months within scope.
How to Read the DestiMetrics/Inntopia Lodging Barometer
The DestiMetrics reports provide a wealth of data in one document. Need help understanding how the graphs can predict occupancy? Download the following pdf handout: How To Read the DestiMetrics 45-Day Retail Report.
DestiMetrics is a product line of Inntopia’s Business Intelligence Division.
An Eye on the Economy
The Jackson Hole Economic Dashboard is compiled by the Jackson Hole Chamber of Commerce each month so that our Members can be aware of the numbers that effect business in Jackson Hole.
Jackson Hole Economic Dashboard
- Download the Economic Dashboard Updated September 8, 2017: Economic Dashboard
- Download the Economic Indicators Updated September 8, 2017: Economic Indicators
Jackson Hole Economic Dashboard Summary
- Teton County Lodging Tax for June 2017 was up by 8% as compared to June 2016 and up 20% as compared to June 2015. Teton County Lodging Tax for July through June 2017 was up by 9% and up 21% as compared to the same time periods in 2016 and 2015, respectively.
- Sales & Use Tax Income for Teton County for July 2017 was down by 28% as compared to July 2016 and down 18% as compared to July 2015. revenue.wyo.gov
- Unemployment rate for July 2017 was down by .30% as compared to July 2016 and down .60% as compared to July 2015.
- Visitation at Grand Teton National Park (GTNP) for August 2017 was unavailable at this time.
- Visitation at Yellowstone National Park (YNP) for August 2017 was unavailable at this time.
- Visitation at the Jackson Hole & Greater Yellowstone Visitor Center (JH & GY VC) for August 2017 was up by 3% as compared to August 2016 and up 10% as compared to August 2015. JH & GY VC visitation for January through August 2017 was down by 2% and up 3% as compared to the same time periods in 2016 and 2015, respectively.
- Jackson Hole Airport Enplanements for August 2017 were unavailable at this time.
- DestiMetrics Occupancy and ADR for August 2017 are unavailable at this time.
- Business Licenses Issued for August 2017 were down 29% as compared to August 2016 and were up 21% as compared to August 2015. Business Licenses Issued for January through August 2017 were down by 60% and up 53% as compared to the same time periods in 2016 and 2015, respectively.
- Real Estate sales were up by 14% (# of sales) and up 20% ($ volume) for the 1st quarter of 2016 as compared to the 1st quarter of 2015, and down by 13% (# of sales) and up 1% ($ volume) as compared to the 1st quarter of 2015.
- Construction permits were up by 93% as compared to August 2016 and were up 100% as compared to August 2015. Construction permits for January through August 2017 were down by 29% and up 16% as compared to the same time periods in 2016 and 2015, respectively.
- Residential construction total value were up by 132% as compared to August 2016 and were up 207% as compared to August 2015. Residential construction total value for January through August 2017 was down by 36% and up 8% as compared to the same time periods in 2016 and 2015, respectively.
- Commercial construction total value was up 4,875% for August 2017 as compared to August 2016 and $2,885,565 as compared to $0 in August 2015. Commercial construction total value for January through August 2017 was up by 246% and up 1,009% as compared to the same time periods in 2016 and 2015, respectively.
The Dahsboard was published on September 8, 2017.
Wyoming Office of Tourism Resources
Travel is an Economic Engine for Wyoming: The Wyoming Office of Tourism recently released an economic report that shows why travel matters to Teton County. According to their report, domestic and international travelers spent $1.02 billion is Teton County and generated $54.8 million in state and local taxes. This tax revenue is used to support public infrastructure like streets and roads, education, fire and police protection, and many other public services in Teton County. To download the report, please click here: Economic Engine Report.
Visitation to Grand Teton National Park Generates Over 728 Million in Economic Benefit to Local Communities
April 21, 2016 - Visitors to Grand Teton National Park spent an estimated $560 million in local gateway communities last year. The ripple effects of that spending had a cumulative benefit to the local economy of over $728 million and supported 8,862 jobs in nearby communities such as Jackson, Teton Village, and Dubois, Wyoming as well as Victor and Driggs, Idaho. As it did in 2014, Grand Teton ranked among the top five national park areas in terms of economic benefit along with Blue Ridge Parkway, Great Smoky Mountains National Park, Grand Canyon National Park, and Denali National Park & Preserve. For complete information, please click here.
Jackson Hole Conservation Alliance Effective Population Study
Summer 2013 - An Update of the 1993 Study Conducted by Summit Management Consulting on behalf of the Town of Jackson and Teton County, Wyoming. Download the PDF. The report defines Effective Population: "Effective population is defined as the population where people are found at a given point in time, as opposed to counting them only where they reside. Determining the effective population is essential for understanding the cumulative economic, social, and environmental impacts residents, workers, and visitors alike have on the community. Using the estimates from the effective population can help town and county staff, elected officials, and community organizations guide policies, revise land development regulations, and provide levels of service appropriate to the actual human population and ecosystem of Teton County."
Wyoming Department of Administration and Information, Economic Analysis Division: http://eadiv.state.wy.us/
Wyoming Labor Market Information: http://doe.state.wy.us/lmi
Wyoming At Work, Employment Resource: www.wyomingatwork.com
Wyoming Department of Revenue: http://revenue.state.wy.us/
Largest Employers in Jackson Hole: Download the PDF Info Sheet