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Jackson Hole Chamber of Commerce

Jackson Hole Tourism Forecast

Forecasting for Business Success / Measuring Performance



 

Current DestiMetrics Reports

March 15, 2017 - Retail Report

March 31, 2017 - Retail Report

March 31, 2017 - Executive Summary

March 31, 2017 - "Market Overview” by DestiMetrics: March was another mixed bag with respect to our weather and the economy. This past month had above average temperatures, with the warmest March on record and increasing drought conditions for some in the southern Rocky Mountains. Meanwhile, snowfall results show either near average to above average snowpack for most in the Northwest and North Rockies. Meanwhile, on the economic front, there were either greater gains or losses than expected. The Dow Jones declined from February after the Federal Reserved had raised interest rates, but still closed over 20.6 thousand points, 16.8% over last year. Consumers continued to increase confidence to 125.6 points, matching a level not seen since December, 2000. Based on an aggregate data from all DestiMetrics destinations, occupancy for March was down -3.0 percent versus the same time last year, while rate was up 4.6 percent for the month. Bookings taken in March for arrival in March were down -17.2 percent (not shown). Locally, Jackson Hole occupancy was down -2.6 percent in March versus 2016, accompanied by an increase in rate of 10.3 percent. Jackson Hole occupancy for the past six months (October - March) increased 3.8 percent compared to the same period last year, while rate also increased 6.4 percent. Bookings taken in March for arrival in March were up 18.2 percent compared to March 2016 (not shown).

 March 31, 2017 - “Looking Forward” by DestiMetrics: Wall Street is taking a cautious approach as investors ponder domestic and global political turmoil. Whether consumer confidence will be impacted by pressure from geopolitics on markets will depend on a combination of consumer and travel prices and the all- important job market. Though consequential to the summer season to-come, market conditions in April will have little, if any, impact on the winter season wrapping up, with mixed performance depending on your location and the metrics you choose to track. The few weeks that remain for the winter 16/17 season are looking to hold onto to the gains that have been seen so far and will see if the shift in Easter and some spring break will result with little to no impact. Based on an aggregate of DestiMetrics industry-wide data, on-the-books occupancy for all destinations for the upcoming six months (April - September) is slightly up 1.8 percent, while rate is up 9.6 percent from the same period last year. Meanwhile, bookings made during March for arrival March – August were down -6.7 percent compared to the same period last year. Locally, Jackson Hole on- the-books Occupancy for April 2017 is down -4.4 percent compared to 2016, while there was an increase in rate of 5.0 percent. Occupancy on- the-books for the upcoming six months (April - September) is up 3.2 percent compared to the same period last year, with an increase in rate of 17.9 percent. Jackson Hole bookings taken in March for arrival March – August are up 5.2 percent compared to the same period last year with increases in five of the six months within scope.

 

How to Read the DestiMetrics Lodging Barometer

The DestiMetrics reports provide a wealth of data in one document. Need help understanding how the graphs can predict occupancy? Download the following pdf handout: How To Read the DestiMetrics 45-Day Retail Report.


An Eye on the Economy

The Jackson Hole Economic Dashboard is compiled by the Jackson Hole Chamber of Commerce each month so that our Members can be aware of the numbers that effect business in Jackson Hole.

Jackson Hole Economic Dashboard

 Jackson Hole Economic Dashboard Summary

  • Teton County Lodging Tax for January 2017 was up by 13% as compared to January 2016 and up 19% as compared to January 2015. Teton County Lodging Tax for July through January 2017 was up by 10% and up 24% as compared to the same time periods in 2016 and 2015, respectively.
  • Sales & Use Tax Income for Teton County for January 2017 was down by 5% as compared to 2016 and down 3% as compared to January 2015.  Sales & Use Tax Income for January through March 2017 was up by 6% and up 11% as compared to the same time periods in 2016 and 2015, respectively. http://revenue.wyo.gov/tax-distribution-reports/aggregate-distribution-by-month-year-1
  • Unemployment rate for January 2017 was down by .20% as compared to January 2016 and down .90% as compared to January 2015.
  • Visitation at Grand Teton National Park (GTNP) for March 2017 is unavailable at this time.
  • Visitation at Yellowstone National Park (YNP) for March 2017 was up by 7% as compared to March 2016 and up 4% as compared to March 2015. YNP visitation for January through March 2017 was down by 5% and up .26% as compared to the same time periods in 2016 and 2015, respectively.
  • Visitation at the Jackson Hole & Greater Yellowstone Visitor Center (JH & GY VC) for March 2017 was up by 10% as compared to March 2016 and up 13% as compared to March 2015.  JH & GY VC visitation for January through March 2017 was down by 3% and down .83% as compared to the same time periods in 2016 and 2015, respectively.
  • Jackson Hole Airport Enplanements for March 2017 was up by .90% as compared to March 2016 and up 13% as compared to March 2015. Jackson Hole Airport Enplanements for January through March 2017 was up by .25% and up 13% as compared to the same time periods in 2016 and 2015, respectively.
  • DestiMetrics Occupancy for March 2017 was down by 3% as compared to March 2016 and up 9% as compared to March 2015.
  • DestiMetrics ADR for March 2017 was up by 10% as compared to March 2016 and March 2015, respectively.
  • Historical 6 Month Actual Performance: Occupancy for March 2017 was up by 4% as compared to March 2016 and up 5% as compared to March 2015.
  • Historical 6 Month Actual Performance: ADR for March 2017 was up by 6% as compared to March 2016 and up 8% as compared to March 2015.
  • Future 6 Month On the Books Performance: Occupancy for March 2017 was up by 3% as compared to March 2016 and up 16% as compared to March 2015.
  • Future 6 Month On The Books Performance: ADR for March 2017 was up by 18% as compared to March 2016 and up 25% as compared to March 2015.
  • Business Licenses Issued for March 2017 was up by 175% as compared to March 2016 and up 83% as compared to March 2015. Business Licenses Issued for January through March 2017 was up by 135% and up 69% as compared to the same time periods in 2016 and 2015, respectively.
  • Real Estate sales were down by 13% (# of sales) and down 17% ($ volume) for the 4th quarter of 2016 as compared to the 4th quarter of 2015, and up by 2% (# of sales) and up 3% ($ volume) as compared to the 4th quarter of 2015.
  • Construction permits were down by 33% as compared to March 2016 and were up 24% as compared to March 2015. Construction permits for January through March 2017 was down by 60% and down 1% as compared to the same time periods in 2016 and 2015, respectively.
  • Residential construction total value was down by 1% as compared to March 2016 and was up 4% as compared to March 2015. Residential construction total value for January through March 2017 was up by 12% and up 66% as compared to the same time periods in 2016 and 2015, respectively.
  • Commercial construction total value was down by 26% as compared to March 2016 and was up 193% as compared to March 2015. Commercial construction total value for January through March 2017 was up by 310% and up 2012% as compared to the same time periods in 2016 and 2015, respectively.

Wyoming Office of Tourism Resources

Wyoming Travel Impacts 2000-2015: Click here.
2015 Overnight Visitor Profile Research: Click here.


Visitation to Grand Teton National Park Generates Over 728 Million in Economic Benefit to Local Communities

April 21, 2016 - Visitors to Grand Teton National Park spent an estimated $560 million in local gateway communities last year. The ripple effects of that spending had a cumulative benefit to the local economy of over $728 million and supported 8,862 jobs in nearby communities such as Jackson, Teton Village, and Dubois, Wyoming as well as Victor and Driggs, Idaho. As it did in 2014, Grand Teton ranked among the top five national park areas in terms of economic benefit along with Blue Ridge Parkway, Great Smoky Mountains National Park, Grand Canyon National Park, and Denali National Park & Preserve. For complete information, please click here.


Jackson Hole Conservation Alliance Effective Population Study

Summer 2013 - An Update of the 1993 Study Conducted by Summit Management Consulting on behalf of the Town of Jackson and Teton County, Wyoming. Download the PDF. The report defines Effective Population: "Effective population is defined as the population where people are found at a given point in time, as opposed to counting them only where they reside. Determining the effective population is essential for understanding the cumulative economic, social, and environmental impacts residents, workers, and visitors alike have on the community. Using the estimates from the effective population can help town and county staff, elected officials, and community organizations guide policies, revise land development regulations, and provide levels of service appropriate to the actual human population and ecosystem of Teton County."


Other Helpful Resources