The Vision of the Jackson Hole Chamber of Commerce is to provide leadership by improving the
quality of life in a world-class destination renown for our vibrant economy, dynamic and welcoming
community, and treasured environment.
The Mission of the Jackson Hole Chamber of Commerce is to champion the interests of local
businesses, enhance their prosperity and strengthen the year-round economic climate of Teton
The Jackson Hole Chamber of Commerce was founded in 1946 by a group of local business leaders in
order to better promote Jackson Hole as a travel destination. As the Chamber realized success in its
original mission, its scope expanded to more traditional Chamber of Commerce activities, including
advocates for the local business community.
While its roots are still firmly planted in destination marketing organization framework and
activities, its scope has expanded to be a champion for every business that either directly benefits
from the travel/tourism economy, or, has moved their business to Jackson Hole because of the
quality of life related to the reasons people visit Jackson.
Business belongs to the Jackson Hole Chamber of Commerce for both intrinsic and extrinsic reasons:
Intrinsic = The Chamber is the mechanism that ensures a prosperous future for their business and
our community. Collectively, it gives small business a big voice in community affairs.
Extrinsic = Pride in being a part of something bigger: A pillar in the community that is making
Our brand is one of our most valuable assets. It defines who we are, communicates the promises
that we deliver on, and unifies every area of our organization.
Also In This Section
OUR BRAND PROMISE
Ride for the Brand
• Commitment from the organization to its members
• An invitation for others to join the movement
• Rallying cry
• Strong, forward-looking, plays off of Western heritage.
Ride for the Brand represents the full spectrum of work and programming the Chamber does, and, the
value Chamber members get from their membership: a powerful voice in community affairs looking out
for the interests of the business community and the integrity of the Jackson Hole ethos.
Ride for the Brand” is both a commitment from the organization to its members and the community,
and an invitation for others to join the movement. A movement that is focused on maintaining the
integrity and qualities of life in Jackson Hole while expertly and proactively addressing the new issues
and challenges that make the market so dynamic. It is the external, market-facing expression of the
organization’s mission and vision.
The brand is the essence of what Jackson Hole stands for: conservation, adventure, community,
humanity. When we “Ride” for the brand, we are advocates and champions for the integrity and
continuity of the best of what Jackson Hole has come to represent to the community and to the world; to
ensure that these pillars or strands of Jackson Hole’s DNA are proactively managed and promoted for the
quality of life our community thrives on and the quality of experience our visitors expect and deserve.