Best of the West Parade

Step into the heart of Jackson Hole’s heritage with the Best of the West Parade—a treasured celebration of community, tradition, and family fun. This colorful and spirited parade is a highlight of the Old West Days festivities and a favorite for families who live in or visit the valley.

Every year, the parade brings the streets of downtown Jackson to life with a dazzling display of Western pride. The route winds through Glenwood Street and Broadway Avenue, ending at the beloved Jackson Town Square. Along the way, spectators are treated to an unforgettable procession featuring majestic horses, vintage vehicles, cowboys and cowgirls, and creative floats that showcase the best of Jackson Hole.

Young parade-goers will be thrilled as participants toss candy from their floats, while Old West Days flags handed out to children make for a cherished keepsake and the perfect accessory for cheering along.

Whether you’re starting a new family tradition or continuing a beloved one, the Best of the West Parade offers a joyful, welcoming atmosphere for all ages. Bring your lawn chairs, wear your favorite Western gear, and join the celebration of community spirit and Western culture. It’s a morning filled with laughter, connection, and timeless memories—a true Jackson Hole experience.